#Instafood with #Instaalgorithm

Here’s a chat that takes you into the deep burrows of food blogging and serves up a piping hot account of all that comes with this forever proliferating community.

Oh, I was born this way!


My mom has always cooked some amazing food for me and as a child, I was a very picky eater. I believe that my picky nature towards food makes me a good reviewer and my love for food makes me want to try new things and encourage people around me to do the same.

I started The Food Document 3 years ago in 2017 after I quit my job as a full-time copywriter. I had taken a break to study for my MBA entrance exams and I figured this would be a good creative outlet and also help me stay on top of my copywriting game, while I pursued other stuff.


It was quite an impulsive decision actually. One day, I was just scrolling through my phone's gallery and I realized I had all these food pictures that I clicked every time I ate something and I asked myself, "What are you going to do with these?". That’s when I decided I should start a food blog and put all those pictures to good use.It started off pretty smoothly. Back in 2017, Instagram’s algorithm was not as challenging as it is today. Life was simple - you clicked a picture, wrote a nice caption, posted it, everybody saw it, and that was all.


I think the best content creators today are investing their time and energy trying to crack the new algorithms and rules of social media platforms. Lucky for me, I happen to be in the communications industry, so keeping up with the trends always helps.


I think it's safe to say yes, I am happy with how far The Food Document has come. I may not have thousands of followers of course, but my engagement rate is great and that’s all that matters today.

I am constantly working towards making The Food Document one of the most trusted food review blogs out there and that’s the goal. I will continue doing what I do, step up my game whenever necessary, and see where it takes me.There are many algorithms to crack, that's for sure.